Sales Coach

We’re looking for an exceptional coach, someone who knows how to change behaviour, build confidence, and unlock performance in others. 

While a background in sales is highly beneficial, this role is fundamentally about coaching and development. You’ll be the expert in how people improve, working within our Learning & Development function to turn potential into consistent performance. 

If you’re passionate about developing people, using insight to drive improvement, and seeing measurable results from your coaching, this role offers real impact. 

As a Sales Coach, you will be responsible for developing Sales Account Managers through structured coaching. 

Working alongside the Academy Manager (who drives overall performance), your focus is clear: 
build the capability, behaviours, and mindset that enable individuals to succeed. 

As a Sales Coach, you’ll work closely with new and developing Sales Account Managers to build capability, confidence, and consistency. 

You’ll use data, insight, and observation to identify gaps and then deliver targeted coaching that drives measurable improvement in: 

• Sales performance 
• Customer outcomes 
• Compliance standards 

What You’ll Be Responsible For 

Driving Performance Through Coaching 

• Deliver structured, consistent 1:1 coaching sessions that drive measurable improvement 
• Build capability across sales behaviours, communication, and customer engagement 
• Improve confidence, professionalism, and overall performance standards 
• Tailor your coaching approach to individual needs and learning styles 

Embedding Company Values in Every Interaction 

• Passionate & Proud – encouraging energy, professionalism, and pride in performance  
• Ownership – driving accountability for results and personal development  
• Resilient – helping individuals handle challenges, feedback, and setbacks  
• Togetherness – building a supportive, high-performance team culture  

You’ll reinforce these values daily through behaviours, standards, and expectations. 

Using Data to Drive Improvement 

• Analyse performance data, QA data, and call observations  
• Identify individual capability gaps and root causes  
• Deliver targeted, outcome-focused coaching interventions  
• Continuously adapt your approach to maximise impact 

Supporting the Onboarding Journey 

• Work closely with the Academy Manager to accelerate speed to competence  
• Ensure new starters build strong foundations in both performance and behaviour  
• Contribute to a consistent, high-quality onboarding experience 

Maintaining High Standards 

• Keep accurate, audit-ready coaching documentation  
• Ensure all activity meets Training & Competence requirements  
• Escalate risks or performance concerns appropriately  

This role is ideal for someone who is a coach first and foremost. 

• Proven experience in coaching, training, or developing individuals (essential)  
• Strong ability to drive behavioural and performance improvement  
• Experience working in a performance-driven environment  
• A sales background is advantageous, but not essential  

You are: 

• Highly skilled at coaching and influencing behaviour  
• Insight-driven – you use data and observation to guide your approach  
• Patient but accountable – you support people while driving standards  
• Resilient and adaptable  
• Credible and engaging 

What You’ll Get 

• A role where your impact is directly visible through others’ success  
• The opportunity to specialise in coaching within a high-performance environment  
• A collaborative and supportive L&D function  

• Subsidised Onsite Parking
• A great working environment with free fruit and juice bars
• Birthday off!
• Onsite Gym
• Free transport to and from Piccadilly Train station
• Free Barista bar serving teas and coffees
• Excellent career progression

Car Finance 247 is an award-winning business just outside of Manchester City Centre.  We create personalised and high-quality customer experiences driven by outstanding tech, streamlined process and most importantly, amazing people.  Over the next 12 months we have exciting upcoming projects to cement our position as market leaders in every aspect of our business and that journey starts with attracting the best talent.

As an equal opportunity’s employer, the 247 Group is committed to the equal treatment of all current and prospective employee’s and does not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership.

We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join the 247 Group.