Sales Coach

We are looking for a confident and influential Sales Coach to support the growth and performance of our Sales teams. This is the ideal role for someone who thrives on developing people, improving capability, and making a visible impact on commercial outcomes. If you are energised by coaching others and understand what excellence in a regulated sales environment looks like, this is the role for you.

As a Sales Coach, you will play a central role in shaping the success of new and existing sales people. You will deliver structured, data-driven coaching that improves sales capability, strengthens compliance behaviours, and enhances customer outcomes. Operating at the heart of onboarding and early tenure, your coaching will support speed-to-competence, uplift conversion, and reinforce FCA-aligned conduct.

Key Responsibilities

• Deliver structured 1:1 coaching sessions that build confidence, capability, and commercial impact.
• Support new starters throughout the onboarding journey, providing the skills and behaviours needed for success in a regulated environment.
• Deliver targeted coaching for objection handling, product knowledge, customer experience, and conversion uplift.
• Support performance improvement activity (including PIPs) with structured capability coaching.
• Reinforce FCA conduct standards, compliance rules, eligibility criteria, and customer outcome expectations.
• Use version-controlled materials and ensure coaching documentation is accurate, complete, and audit-ready.
• Identify risks or patterns of non-compliance and escalate promptly.
• Use QA insight, call listening, performance data, and behavioural observations to identify capability gaps.
• Provide recommendations on readiness and contribute to sign-off decisions for new starters.
• Track performance trends and share insight to support continual coaching and programme improvements.
• Work closely with the Onboarding Manager to ensure coaching standards, priorities, and outcomes are aligned.
• Partner with L&D, QA, Sales Leaders, and Operations to ensure coaching reflects real-world challenges and business expectations.Support call simulations, practice exercises, and confidence-building activities for new team members.Ensure smooth handovers from onboarding to BAU teams, maintaining coaching continuity.

What we’re looking for

You are an experienced coach who knows how to influence behaviour, build confidence, and drive measurable performance uplift. You bring:

• Proven experience delivering structured coaching in a sales environment.
• Strong understanding of sales behaviours, conversion levers, and customer experience.
• Excellent communication skills with the ability to give clear, actionable, confidence-building feedback.
• High standards, strong organisation, and meticulous documentation discipline.
• The ability to work fluidly with multiple stakeholders and maintain a professional, positive presence.
• Experience in a regulated, customer-focused environment is advantageous.
  
  
  

• Subsidised Onsite Parking.
• Free fruit, barista bar and juice bar.
• Onsite gym.
• Free transport to and from Piccadilly.
• Birthday off!
• Enhanced maternity, paternity and adoption leave pay.
• Time off from day-one for fertility appointments.
• Discount club.
• Healthcare Cash plan.
• Free Employee Assistance Programme.
• Excellent career progression across the business.

At Car Finance 247 our determination and strong team culture have helped us become the number one online car finance broker in the UK. We are one of the UK’s fastest growing privately owned businesses, having ranked in the Sunday Time Fast Track 100 for each of the last 4 years.

We create personalised and high-quality customer experiences driven by outstanding tech, streamlined process and most importantly, amazing people. Over the next 12 months we have exciting upcoming projects to cement our position as market leaders in every aspect of our business and that journey starts with attracting the best talent.

As an equal opportunity’s employer, the 247 Group is committed to the equal treatment of all current and prospective employee’s and does not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership.

We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join the 247 Group